Nikki's Dubai Edit
Aida Al Busaidy on Dubai’s tourism vision and sense of belonging
Published: 17 October 2026 · 10:17 GST
Aida Al Busaidy, the Vice President of Social and Consumer Advocacy at
Dubai Department of Economy and Tourism
, used a recent interview to reflect on how Dubai talks about progress, community building and belonging.
In
Emirates Woman
, she said she often returns to a story about the Burj Khalifa when explaining the city’s outlook. The example was used to show how she thinks about ambition and how Dubai presents its future to residents and visitors.
The interview framed her role around social and consumer advocacy, with the emphasis on how the department communicates with people and supports a sense of place. Al Busaidy’s comments positioned tourism as part of a wider conversation about the city’s identity, rather than as a standalone sector.
The feature also presented her as someone focused on the relationship between progress and belonging, with Dubai’s vision discussed through the lens of public-facing tourism work and community connection.
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