Nikki's Dubai Edit

European Luxury Earnings Point to Slower US and China Demand, While Quiet Luxury Holds Up

Nikki Oceans, personal Dubai concierge and author of this Dubai guide

By Nikki Rauner (Nikki Oceans)

Published 25 October 2026 at 10:17 (Dubai, GST +04:00)

the business of fashion — football photograph

Published: 25 October 2026 · 10:17 GST

Latest quarterly results from European luxury houses suggest a mixed picture across

global luxury market trends

. According to

The Business of Fashion

, China is hurting, industry growth in the US has slowed, and quiet luxury is continuing to show resilience.

The publication said these were among the main lessons from last week’s earnings updates, which collectively pointed to softer demand in two of the sector’s biggest markets. It also highlighted quiet luxury as a category that is still performing well despite the broader deceleration.

The report did not present the earnings round as a uniform downturn. Instead, it framed the latest numbers as evidence that luxury demand is becoming more uneven by market and by product positioning, with restrained, understated styles holding up better than parts of the broader sector.

NikkiOceans.com publishes updates and summaries based on information reported by trusted and official sources. Where appropriate, we provide links to original reporting and official announcements for further reading.

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