Nikki's Dubai Edit
Max Mara debuts Utility Lux for SS27 at Milan Fashion Week
Published: 25 September 2026 · 10:17 GST
Max Mara presented its Spring/Summer 2027 collection at
Milan Fashion Week
, with creative director Ian Griffiths describing the line as “utility lux”, according to
Emirates Woman
.
The report said the collection kept to Max Mara’s established approach to quiet, wearable luxury while pairing practical design ideas with premium tailoring. Griffiths used the phrase to frame the season’s direction, placing function at the centre of the runway presentation without moving away from the brand’s polished finish.
Emirates Woman
said the show took place on the third day of Milan Fashion Week. The presentation was identified as Max Mara SS27, and Griffiths was named as the creative director overseeing the collection.
The collection’s focus on utility and refinement fits the label’s long-running reputation for pared-back luxury. In this showing, that balance was expressed through a runway message built around everyday usefulness and elevated construction.
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