Nikki's Dubai Edit

Roja London acquired by Extravaganza Beauty, with Roja Dove staying on as consultant

By Nikki Rauner (Nikki Oceans)

Published 19 September 2026 at 10:17 (Dubai, GST +04:00)

Roja Dove at The 20th Anniversary Party for 'How to Spend It' at Corinthia Hotel, London, UK 25 November 2014

Published: 19 September 2026 · 10:17 GST

Luxury fragrance brand

Roja London

has been acquired by

Extravaganza Beauty

, according to

The Business of Fashion

The publication reported that master perfumer and founder

Roja Dove

will remain with the brand in a consultancy role after the acquisition.

Roja London has built a strong profile in the luxury fragrance market, including in the Gulf, where high-end perfume brands have a significant presence across retail and department store channels.

NikkiOceans.com publishes updates and summaries based on information reported by trusted and official sources. Where appropriate, we provide links to original reporting and official announcements for further reading.

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