Nikki's Dubai Edit
The Peninsula London Unveils Artistic Fleet Makeover Ahead of Frieze Week
Published: 1 October 2026 · 10:17 GST
The Peninsula London
has unveiled an art-led update to six of its signature guest vehicles ahead of Frieze week in London. According to WWD, the hotel worked with Brooklyn-based artist Kozi on the project.
WWD reported that the fleet was transformed with custom-painted imagery including pastoral scenes, hotel motifs and London landmarks. The collaboration brings the hotel’s transport offering into the wider Frieze period, when international visitors and collectors are in the city for the art fair.
The project adds a visual element to the hotel’s guest vehicles rather than a temporary branding change, with each car treated as part of the hospitality presentation. WWD said six vehicles were included in the makeover.
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